Spreading corn for the ducks to come and sit.*
With good marketing the target is well identified, but a non-target should be equally clearly defined. If the target is clearly understood, it’s like the ducks have glue on their feet and sales gets to shoot twice.
Shoot a sitting duck.*
With good marketing combined with sales training, the sales staff knows who they should be approaching and what questions they should ask. Little motivation is required for a sales staff that scores with high success.
* As per definition by Eli Goldratt