Spreading corn for the ducks to come and sit.*

With good marketing the target is well identified, but a non-target should be equally clearly defined. If the target is clearly understood, it’s like the ducks have glue on their feet and sales gets to shoot twice.


Shoot a sitting duck.*

With good marketing combined with sales training, the sales staff knows who they should be approaching and what questions they should ask. Little motivation is required for a sales staff that scores with high success.

Aligning Marketing and Sales with business operations can be a challenging task. Contact us for more information on marketing and sales training.

* As per definition by Eli Goldratt